A dedicated India desk
Our team in India handles enquiries, rates, offers and agency requests during Indian business hours. We meet these agencies every week, so we know who is asking and why.
Representation
What every partner receives
This is the work we do, every month, for each brand we represent.
Roadshows and sales missions across India
We organise roadshows and sales missions in Mumbai, Delhi and other cities, with one-to-one agency meetings, lunches and evenings for agency owners, and familiarisation stays at your hotel.
Trainings for India’s travel advisors
Through live webinars and in-person sessions, we teach Indian advisors who your hotel suits, how to present it and how to answer their clients’ questions.
Your hotel in front of the trade all year
Your offers and news reach India’s luxury agencies through the Trade Dispatch, our weekly update, and through campaigns we plan with you.
Planned, organised and in writing
Every partner receives a written plan with quarterly milestones, the agencies we will target, and market intelligence on what Indian travellers are booking and why.
Every month, on the record
Each month we report the meetings held, enquiries received, stays confirmed and business lost, along with the plan for the month ahead.
Retainer-led, results-linked
Partners appoint us on a monthly retainer, often with incentives tied to the production we deliver. Travel agencies keep their standard commission; our fee sits alongside it, never in place of it.
Every channel stays open
Advisors can book through their DMC, their consortium, directly with the hotel, or through us. Our monthly report counts every stay we helped secure, whichever channel it came through.
Your first season
What to expect in your first season
By the end of your first season, all five are in place.
- 01
Your agent guide goes live
A guide that tells India’s advisors who your hotel suits, what is included and how to quote it. See the guide we built for Ensana →
- 02
You meet the right agencies in person
On your first sales mission, you meet agencies one to one in Mumbai and Delhi, with Kapill Sharrma and Sudarshana Kar.
- 03
Your hotel features in the Trade Dispatch
Each week, our brief to India’s luxury travel agencies carries a selling point from your hotel.
- 04
Trainings for India’s travel advisors
A live webinar teaches India’s advisors how to sell your hotel, and the recording reaches those who could not attend.
- 05
On the record
You receive a written India plan, followed by a monthly report on meetings held, enquiries, confirmed stays and business lost.
Why India, why now
The case for India
India’s outbound market is growing fast, its ultra-wealthy population is rising, and the tax collected on overseas tour packages has been cut to 2%. The brands India’s advisors know now will hold the advantage for years.
USD 18.8 bn
India’s outbound tourism market in 2024, projected to reach USD 55.4 bn by 2034.
FICCI and Nangia NXT, 202430.9 million
Departures by Indian nationals in 2024, up 10.8% on 2023.
Ministry of Tourism, Government of India19,877
Ultra-high-net-worth individuals (USD 30 million+) in India, projected to reach 25,217 by 2031.
Knight Frank, The Wealth Report 20262%
Tax collected at source on overseas tour packages from 1 April 2026, down from 5% and 20%.
Union Budget 2026A trade that runs on trust
Luxury travel in India still moves through advisors and personal relationships. Brands the trade knows get booked. Brands it does not know get passed over.
A guest with their own rhythm
Indian travellers often come as families across generations and favour stays of four to five nights. We brief our partners on the details that win repeat stays.
Presence beats distance
Selling to India from a desk in Europe rarely works. Being in Mumbai and Delhi, in front of advisors every week, does. That is our job.
For hotels and experiences
Considering India?
We keep the portfolio intimate and avoid taking on brands that compete head to head for the same traveller. If your hotel or experience belongs on the itineraries of India’s most discerning travellers, this is how a partnership begins.
Who we represent
Request an India fit assessment
Wellness and luxury hotels and experiences in Europe and Sri Lanka, with the quality, story and service India’s best advisors are proud to recommend.
How it is paid for
A monthly retainer, often with incentives tied to the production we deliver. Travel agencies keep their standard commission; our fee sits alongside it, never in place of it.
What happens next
A first conversation about your goals for India, then an India fit assessment for your hotel: who books it from India today, which agencies should know it, and where it sits against its competitive set.
Questions and answers
India representation, answered
What does a hotel representation company in India do?
A representation company works as a hotel's own sales and marketing office in India. Airavata meets India's luxury travel agencies in person every week, trains their teams on the hotel, handles enquiries, rates and agency requests during Indian business hours, and reports every month on meetings held, enquiries received, stays confirmed and business lost.
Which hotels does Airavata represent in India?
Airavata represents wellness and luxury hotels and experiences in Europe and Sri Lanka: Chenot Palace Weggis, Ensana Health Spa Hotels, Le K2 Collections, The Chedi Andermatt, Park Hotel Vitznau, Palais Coburg, Nyne Hotels and Nimette Paris.
Which Indian cities does Airavata cover?
Airavata works with luxury travel agencies in Mumbai and Delhi every week, and its roadshows and sales missions also reach other Indian cities.
How is India representation paid for?
Partners appoint Airavata on a monthly retainer, often with incentives tied to the production delivered. Travel agencies keep their standard commission: the representation fee sits alongside it, never in place of it.
Can a hotel run a sales mission to India before appointing a representative?
Yes. Sales missions are part of Airavata's representation work, and hotels that want to meet India's travel trade first can also commission a single mission. All mission costs are agreed in advance.
What does a new partner hotel receive in its first season?
An agent guide published for India's travel advisors, a first sales mission with one-to-one agency meetings in Mumbai and Delhi, a place in the weekly Trade Dispatch, a live webinar for advisors, a written India plan and a monthly report.
Why is India an important market for luxury and wellness hotels now?
India's outbound tourism market was worth USD 18.8 billion in 2024 and is projected to reach USD 55.4 billion by 2034 (FICCI and Nangia NXT). Indian nationals made 30.9 million departures in 2024, up 10.8% on 2023 (Ministry of Tourism), and tax collected at source on overseas tour packages fell to 2% from 1 April 2026 (Union Budget 2026). Luxury travel in India still moves through advisors and personal relationships, so the brands the trade knows get booked.
Do bookings have to go through Airavata?
No. Advisors can book through their DMC, their consortium, directly with the hotel or through Airavata. The monthly report counts every stay Airavata helped secure, whichever channel it came through.